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Introduction: Why Follow-Up is the Real Secret to Success
If you’ve ever shared your business, product, or opportunity with someone who seemed interested but never responded again — you’re not alone. It’s one of the most frustrating parts of building a network marketing or online business: you plant the seed, and then… silence.
But what if the problem isn’t your offer, your timing, or your approach?
What if the problem is simply that you didn’t follow up the right way — or often enough?
Research consistently shows that most sales happen after the 5th to 7th interaction, yet nearly 90% of entrepreneurs stop following up after just one or two messages. Not because they’re lazy — but because they’re unsure of what to say next, or they’re afraid of being too pushy.
This is where the real professionals separate themselves.
The people who master follow-up — with empathy, consistency, and posture — are the ones who convert leads into conversations, and conversations into customers.
This ebook is your complete guide to doing exactly that. You’ll learn how to use follow-up as a way to build trust, clarify objections, and consistently move your prospects closer to action — using simple, conversational strategies via email, text, and DM.
Chapter 1: Understanding the Psychology of Follow-Up
Before we get into templates and tools, we need to understand what’s really happening inside the mind of your prospect. Why don’t they respond right away? Why do they ghost you after seeming interested? And why does follow-up often feel so awkward?
The answer lies in one word: resistance.
Most people live in a world of overwhelm. They’re juggling jobs, kids, stress, and a thousand digital distractions. So when you introduce a new idea — even one that could change their life — their brain doesn’t immediately say, “Yes, let’s do it!” Instead, it says:
“I’m not sure if this is legit.” (skepticism)
“I don’t have time to look at this now.” (busyness)
“What will people think if I do this?” (fear of judgment)
“This sounds great… but is it really for me?” (self-doubt)
In other words, their default setting is hesitation — not because they don’t want it, but because it takes effort to explore change. As a professional marketer, your job is not to push them past that hesitation. Your job is to walk with them through it.
🧠 The Science of Decision Fatigue
In psychology, there’s a term called decision fatigue, which refers to the diminishing quality of decisions after a long day of choices. When someone sees your message at 7:00 PM after work and dinner, their brain doesn’t have the bandwidth to process a new opportunity — even if they’re interested.
This is why following up matters so much. You’re not reminding them of you — you’re giving them another chance to evaluate your offer from a fresher, clearer mindset. In many cases, the first message starts a conversation in their head. The second or third follow-up continues that conversation… and eventually helps them say yes.
💡 Buyer Types and Response Behavior
Understanding how different personalities react to follow-up can also boost your effectiveness. Here are three common buyer types and how they respond:
| Buyer Type | Traits | Best Follow-Up Style |
|---|---|---|
| Analyzer | Cautious, detail-oriented | Send logical breakdowns and FAQs |
| Expressive | Social, quick to engage, emotional | Use energy, stories, and connection |
| Skeptic | Guarded, slow to trust | Offer social proof and soft asks |
When you tailor your tone to the individual — even in subtle ways — you elevate the conversation from transactional to professional. That’s what builds trust.
🎯 Why Most People Don’t Follow Up (And Why You Will)
Let’s be honest: most marketers avoid follow-up not because they’re lazy, but because they’re afraid — afraid of being ignored, judged, or told “no.” That fear is understandable, but it’s based on the wrong mindset.
Follow-up is not about chasing people. It’s about leadership and clarity. Professionals in every industry follow up — real estate agents, consultants, financial planners, doctors. Why? Because they know that important decisions often require multiple touchpoints.
Adopting a follow-up mindset means shifting your identity from seller to solution provider.
📘 Real-World Example: Shifting Tone to Earn Trust
Let’s say you shared a product link with someone named Mia. She said she’d take a look, but days pass with no reply. Your first instinct might be to send:
“Hey Mia, just following up to see if you saw my message…”
But with posture and empathy, you send:
“Hey Mia! I came across a testimonial from someone in a similar season of life and thought of you. Totally no rush — just let me know if you’d like me to pass it along.”
This message says: I’m still here. I’m still thinking about your needs. I’m not pressuring you. That tone builds trust — and often reopens the door.
✅ Action Step
Make a list of 10 people who haven’t responded to you yet. Next to each name, write:
What stage they’re likely in (Awareness, Consideration, or Decision)
- What personality type they resemble (Analyzer, Expressive, Skeptic)
- A simple follow-up message tailored to where they are
This small exercise will help you start leading your follow-ups like a pro — with emotional intelligence, strategy, and posture.
Chapter 2: Building Your Follow-Up Foundation
Successful follow-up doesn't happen by accident — it’s the result of a solid structure, intentional habits, and the right internal posture. While many marketers treat follow-up like a side task, the pros treat it like a core business activity, just like lead generation or presenting the offer.
This chapter will give you the foundational elements that allow you to follow up efficiently and effectively, day after day, with clarity and confidence.
🧱 Why a System Beats Motivation
Most people wait for inspiration to strike before following up. But motivation is fleeting. A system, on the other hand, is dependable. Systems reduce decision fatigue. They help you do the right thing — even when you don’t feel like it.
Think about how high-performing professionals operate:
A personal trainer has a workout log for every client.
A sales rep has a CRM with alerts for callbacks.
A doctor follows protocols, not guesswork.
Top marketers treat follow-up the same way: not as a memory game, but as a measurable, repeatable workflow.
🔁 The Three Pillars of an Effective Follow-Up Foundation
1. A Simple Tracking System
At the heart of every effective follow-up strategy is the ability to track:
Who you’ve contacted
What was sent
When you followed up
What stage the person is in
What to do next
You don’t need an expensive CRM to get started. A simple spreadsheet or notebook works just fine as long as you consistently use it. Here's a basic layout you can adapt:
| Name | Contact Type | Lead Stage | Last Follow-Up | Next Action | Notes |
|---|---|---|---|---|---|
| Chris | Text | Consideration | May 1 | Share story video | Needs time flexibility |
| Denise | DM | Awareness | May 2 | Ask about timing | Saw intro, no reply yet |
| Tony | Decision | May 3 | Invite to event | Asked about compensation |
Pro Tip: Color-code your leads. Use red for cold, yellow for warm, and green for ready. Visual prioritization saves time.
2. A Weekly Follow-Up Rhythm
Follow-up becomes easier when it’s built into your weekly schedule. Treat it like a standing business appointment. Start with 30–60 minutes per day and assign each day a purpose:
| Day | Focus Area |
|---|---|
| Monday | New leads from the weekend |
| Tuesday | Send stories/testimonials |
| Wednesday | Reconnect with ghosted leads |
| Thursday | Handle objections, Q&A |
| Friday | Ask for next steps or close |
This rhythm helps you stay consistent without getting overwhelmed — and prevents you from forgetting warm leads that are one message away from a breakthrough.
3. A Personalized Message Library
Have you ever sat down to follow up and thought, “What should I say?” That hesitation is a silent business killer. A message bank solves it.
Start compiling a small library of messages you can reference and tweak. Organize them by follow-up phase:
First check-in
After no response
Objection handling
Testimonials
Final soft close
Here’s a sample from a message bank:
“Hey [Name], hope you're doing well! Just checking back in — no rush at all, but let me know if you had a chance to peek at the info I sent. Happy to resend if needed!”
With a few solid templates on hand, you’ll never feel stuck staring at a blank message again.
🧍♂️ The Posture Behind Every Message
Tools are important — but your energy is what people respond to. And nothing drives that energy more than posture.
Posture is the way you hold yourself emotionally when you’re communicating with a prospect. It’s the opposite of neediness. It says:
“I believe in what I offer. I’d love to help. But I’m not chasing.”
Here’s how posture shows up in your messaging:
You ask questions instead of making assumptions.
You follow up without apology.
You invite people — not push them.
You bless and release when the timing isn’t right.
The most magnetic marketers are the ones who seem calmly confident. They’re rooted. They don’t beg. They guide.
📝 Real-World Example: Tracking + Message = Momentum
Let’s say you met Sam at a networking event. You sent him a short video, but he didn’t reply.
Instead of giving up, you check your tracker, see it’s been five days, and send this:
“Hey Sam, I know things get busy — just circling back. I thought the part about flexible earning might especially fit what you mentioned. Want me to resend?”
It’s timely. It’s relevant. It’s polite. And it gets results.
🎯 Action Plan
Create your lead tracker (spreadsheet, notebook, or CRM)
Set your weekly rhythm — even if it’s just 3 follow-up days
Build your message bank — save great lines you send or receive
Practice posture — read your follow-ups aloud.
Do they sound confident or needy?
Chapter 3: Email Follow-Up Strategies That Work
In the fast-paced world of instant messaging and social media DMs, email may seem like an outdated follow-up tool. But don’t be fooled — email is still one of the most powerful assets in your conversion toolkit. When used properly, it can deliver value, establish trust, and create structured conversations at scale.
Why does email still work so well?
Because it’s deliberate.
Because it allows storytelling.
Because people check their inboxes with intention — not just curiosity.
This chapter will teach you how to use email to move leads from lukewarm to ready-to-engage without sounding pushy, gimmicky, or generic.
📧 Why Email Still Outperforms
According to HubSpot and Salesforce data, email marketing delivers a higher ROI than any other digital channel — especially when used for follow-up.
Why? Because it:
Keeps your message in front of people even if they’re not on social media
Allows for deeper content and personalization
Creates space for people to consume info when it suits them
Gives you trackable data (open rate, click rate, etc.)
But here’s the caveat: most follow-up emails are too long, too vague, or too salesy. That’s why they get ignored.
The best follow-up emails feel like a conversation with a trusted advisor — not a pitch from a stranger.
✉️ Anatomy of a High-Converting Follow-Up Email
A great follow-up email typically includes:
A casual, curiosity-driven subject line
Example: “Thought of you today…” or “This might be worth a quick look”
A warm, personalized opening
Use their name and reference a previous message or interest.
One clear idea or value point
Don’t try to cover everything. Keep it focused and relevant.
A single, clear call-to-action
Examples: “Want the link?” or “Would you like me to resend that?”
Keep emails between 100–200 words. You’re not writing a newsletter — you’re nudging the door open.
🧱 The 5-Email Follow-Up Sequence
Use this flexible 5-part sequence to guide prospects toward clarity:
| Email # | Focus | Key Message |
|---|---|---|
| 1 | Welcome + Curiosity | “Here’s why I thought of you…” |
| 2 | Story/Connection | “Someone like you is seeing success…” |
| 3 | Value/Benefits | “Here’s what people love about this…” |
| 4 | Objection Handling | “You might be wondering…” |
| 5 | Soft Ask/Next Step | “Still open to hearing more?” |
You can automate this sequence using tools like ConvertKit, MailerLite, or ActiveCampaign. But even if you’re sending it manually, the structure remains the same.
📬 Real-World Example: Email #2 – Story
Subject: “She almost didn’t try this…”
Body:
Hi [Name],
Just wanted to share something that reminded me of our last conversation.
A friend of mine, Jen, is a teacher who was skeptical about trying anything “online.” But she started this part-time, carved out 30 minutes a day, and just hit her first milestone last week — she’s ecstatic.
It reminded me of your story — especially with your schedule.
Let me know if you’d like me to resend the overview she watched. No pressure, just sharing in case the timing is right.
Warmly,
– Ted
📌 Additional Tips for Email Mastery
Always include their name. Emails with personalized greetings perform 26% better.
Use white space. Break paragraphs often to make reading easy, especially on mobile.
Don’t over-format. Skip bolds, colors, and logos unless absolutely necessary.
End with warmth, not hype. You’re a guide, not a hype man.
Also, include a P.S. line at the bottom. It’s the most read part of any email. Example:
P.S. Not sure if the timing is right — and that’s totally okay. But if you're even a little curious, I’m happy to point you in the right direction.
📊 Suggested Email Timeline (7–10 Days)
| Day | Email Type | Subject Example |
|---|---|---|
| 1 | Curiosity | “Thought this might be for you” |
| 2 | Story | “Here’s what happened to Jen…” |
| 4 | Value | “Why people love this…” |
| 6 | Objection | “You might be thinking…” |
| 9 | Soft Close | “Still open to a peek?” |
This timeline keeps your name top of mind, builds trust with content, and allows space for thoughtful engagement — without pressure.
✅ Action Plan
Choose an email tool (MailerLite, ConvertKit, Mailchimp, or Gmail + Sheets)
Write your 5-part follow-up series using the table above
Add personalization wherever possible
Schedule messages to go out 1–2 days apart
Track opens, replies, and link clicks to spot interest trends
Remember: the goal isn’t to “close” in an email — the goal is to open the door for a conversation.
Chapter 4: Text Message Follow-Up for Fast Connection
When it comes to getting quick responses and cutting through the noise, nothing beats text messaging. It’s personal, direct, and convenient. In fact, studies show that text messages have an open rate of over 90%, and the average response time is under 3 minutes.
That kind of attention is gold in the digital age — but it must be handled with care. Texting is intimate. People protect their text inbox more than their email or social media feed. This makes texting powerful — and potentially intrusive if done wrong.
This chapter will show you how to leverage texting for follow-up in a way that’s warm, professional, and wildly effective.
📲 Why Texting Works (And When It Doesn’t)
Texting is best used when:
You already have some rapport with the lead
You’ve previously shared info (video, link, presentation)
You’re checking in with a warm lead, not cold prospecting
Avoid sending long, pitch-heavy messages. Instead, treat it like a quick nudge — one that feels like it came from a trusted friend or colleague.
Think of your texts as bridges — short messages that help people cross from curiosity to clarity.
🔁 5-Part Text Follow-Up Framework
Just like email, you can use a simple multi-step approach to text messaging. Here’s a proven model you can adapt:
| Day | Purpose | Sample Message |
|---|---|---|
| 1 | Confirm receipt / thank you | “Hey [Name], just sent over the info — excited for you to check it out!” |
| 3 | Ask for feedback | “Hey [Name], did you get a chance to peek at that overview?” |
| 7 | Handle objections | “I know it sounds a bit different — I felt the same. Want to hear why I took a closer look?” |
| 14 | Add value | “Just posted a quick win from someone who started last month — want me to send it?” |
| 21 | Graceful final check-in | “Totally understand if the timing’s off — just wanted to circle back one last time. No pressure!” |
This cadence is long enough to build trust and short enough to keep your name top of mind.
📘 Text Examples That Work
✅ First Check-In:
“Hey Anna! I sent over that short video this morning. It’s less than 5 minutes and gives a great intro. Let me know when you’ve had a chance to check it out 😊”
✅ Day 3 Nudge:
“Hey just circling back. Totally cool if you’re still thinking — I’d love to hear what stood out to you the most.”
✅ Day 7 Objection Helper:
“Most people ask, ‘Is this real?’ I did too. What made the difference for me was hearing how simple it really is once you see behind the curtain.”
✅ Soft Close:
“No worries if it’s not a fit right now — I’m just glad we connected. If the timing ever changes, I’m here.”
These messages sound like a real person. That’s key.
🎯 Texting Rules for Professionals
Text messaging gives you powerful access — don’t abuse it. Here are five rules to keep your messages welcome:
Always use their name — personalization shows respect.
Keep messages under 3 sentences — this keeps replies easy.
Avoid links until they ask — unsolicited links feel spammy.
Match their tone — if they’re casual, be casual; if they’re formal, be brief and polite.
Never double-text without purpose — give space to respond.
Bonus: Use emojis and voice notes sparingly to humanize your tone. A well-timed “🙂” or 15-second voice clip can build rapport faster than another wall of text.
🤖 Tools to Automate Texting (Optional)
If you’re following up with dozens of leads per week, manual texting can become time-consuming. Tools like:
…allow you to schedule and send messages, tag contacts by interest level, and even create automations based on responses. But don’t let automation replace personal attention.
Use tools to support, not replace, real connection.
📝 Real-World Follow-Up Scenario
You had a great initial Zoom with someone named Marcus. You sent a recap email and got no reply. Instead of worrying, you wait two days and send this:
“Hey Marcus, just a quick check-in. Wanted to see if anything in that video sparked questions or ideas. I’m here if you want to chat — totally no rush.”
This message shows posture. It’s kind. It keeps the conversation open without demanding a reply. That’s the tone of leadership.
✅ Action Plan
Draft your 5 key text follow-ups (Day 1, 3, 7, 14, 21)
Personalize with their name and a reference to what they received
Save your best messages in a Notes app or texting system
Set calendar reminders or automations to stay consistent
Listen more than you speak — texting is a two-way street
Chapter 5: Mastering DMs Without Feeling Salesy
Direct messages — whether through Instagram, Facebook, LinkedIn, or even TikTok — are today’s equivalent of a handshake and eye contact. They’re fast, informal, and one of the most underutilized follow-up tools in network marketing and online business.
But with great opportunity comes great responsibility. DMs are also where many people go wrong — spamming links, copying and pasting generic messages, and chasing strangers without permission.
This chapter will teach you how to turn DMs into conversations that convert, without ever feeling salesy or awkward.
💬 Why DMs Work (and Why They Fail)
DMs bypass inbox clutter and give you direct access to someone’s attention — but only if your approach earns trust.
Done right, DMs help you:
Reconnect with warm leads
Start soft conversations without pressure
Follow up in a casual, friendly way
Provide help and answers without “selling”
Done wrong, they:
Get ignored
Damage your reputation
Burn bridges with future prospects
People don’t reject you — they reject how you show up in the message. That’s why tone and timing are everything.
🧭 The 4-Stage DM Follow-Up Framework
Here’s a professional flow to structure your DM outreach and follow-ups:
1. Start with Context
Reference how you’re connected — a post they liked, a group you’re in, or a previous conversation.
“Hey Sarah! I noticed you commented on that post about earning extra income from home — are you exploring something specific right now?”
2. Ask a Light Question
Don’t pitch. Ask something they can easily reply to.
“Curious — are you open to new income ideas, or just browsing?”
3. Offer a Quick Win
Once they reply, offer to share something helpful — a story, tip, short video, or freebie.
“Awesome! If you’re open, I’ve got a short video that breaks it down. Want me to send it over?”
4. Follow Up Gently
If they don’t respond, circle back once or twice — then leave the door open respectfully.
“Hey, I know life gets busy — happy to resend if the timing’s right. Either way, wishing you all the best!”
🎯 How to Sound Natural, Not Scripted
The #1 reason people don’t reply to DMs is that the message feels robotic or templated. Here’s how to fix that:
| Instead of… | Try… |
|---|---|
| “Hey, I have a biz opp for you!” | “Would you be open to hearing more about it?” |
| “I think this would be perfect!” | “It made me think of something you said…” |
| “I just need 5 minutes of your time” | “No rush — just sharing in case the timing fits” |
Real people don’t talk like robots. Neither should your follow-ups.
📘 Real DM Scenarios
✅ Scenario 1: After They Downloaded a Free Resource
“Hey James — thanks for grabbing the free guide! I’d love to hear your thoughts on it. Curious, what part stood out most so far?”
✅ Scenario 2: They Liked Your Post
“Hey Tasha! Thanks for liking my post about working from anywhere. Are you building something of your own or just exploring right now?”
✅ Scenario 3: No Response After Info Sent
“Hey! Just wanted to follow up on the overview I sent — let me know if you had a chance to watch it. Totally cool if not, I know life gets busy!”
✅ Scenario 4: Ghosted After Initial Interest
“Hey Josh — no worries at all if the timing isn’t right. I’ll hit pause for now, but feel free to reach out if things shift!”
This approach keeps the relationship intact while maintaining your posture.
📌 When to Stop Following Up
A good rule of thumb is: three touchpoints with no reply = pause.
After 3 messages over 10–14 days with no response, send a soft exit message:
“Hey again! I haven’t heard back, so I’ll go quiet for now. Wishing you continued success — and I’m here if the timing ever aligns. Take care!”
This avoids desperation and leaves a positive final impression — which many people remember later.
🤖 Pro Tip: Use Saved Replies Strategically
Most platforms now allow you to save reply templates. Use this to your advantage, but always customize the opening and closing to fit the person and conversation.
Avoid using mass message tools for cold outreach — they often get flagged and reduce your DM deliverability. Focus instead on quality interactions over quantity.
✅ Action Plan
Identify 5 warm prospects to follow up with via DM
Draft a soft, open-ended message using context from your last interaction
Track your DMs and responses (you can tag in Messenger or use a CRM)
Use voice notes when appropriate to humanize your follow-up
Always end on a high note — even when pausing contact
Chapter 6: Creating Your 30-Day Follow-Up Plan
You’ve learned the psychology. You’ve seen the scripts. Now it’s time to pull it all together into a clear and manageable system.
A 30-day follow-up plan is not just about staying organized — it’s about building a predictable path to trust. When you create a structured rhythm of outreach, you don’t just follow up more often… you follow up more effectively.
In this chapter, we’ll turn theory into execution with a real-world follow-up calendar you can adapt to your style, tools, and goals.
📅 Why 30 Days is the Sweet Spot
The truth is, most people don’t convert on the first interaction. It takes multiple touchpoints to:
Earn trust
Overcome inertia
Clarify doubts
Show real consistency
A 30-day timeline allows you to:
Follow up without being spammy
Vary your message and method
Respect the prospect’s pace while staying top of mind
And here’s the bonus: when you use a plan, you don’t have to wonder what to say next. You already know.
🔁 4-Week Follow-Up Blueprint
Break your plan into four weekly stages, each with a specific focus:
| Week | Theme | Purpose |
|---|---|---|
| 1 | Deliver & Engage | Send info and open dialogue |
| 2 | Ask & Listen | Follow up with questions and curiosity |
| 3 | Add Value | Address concerns, share stories |
| 4 | Invite or Release | Guide to a decision or bless and release |
This framework respects the prospect’s decision-making process while gently guiding them toward clarity.
🧭 Example 30-Day Follow-Up Flow
Here’s how this might look across email, text, or DM:
Week 1: Send & Acknowledge
Send info (video, PDF, sample)
Thank them for their interest
Ask: “What stood out to you most?”
Week 2: Ask & Clarify
“Hey, just following up — any questions so far?”
“Was there anything that didn’t quite click?”
Week 3: Add Social Proof
“Here’s a quick success story from someone similar to you…”
“Most people wonder about [objection] — here’s what helped me.”
Week 4: Soft Ask or Exit
“Are you leaning yes, no, or maybe?”
“No rush either way — happy to check in down the line if it’s not the right time.”
Each message is short, friendly, and focused — with no pressure and no guesswork.
🗂️ Build Your Follow-Up Dashboard
Whether you use Trello, Google Sheets, Notion, or a CRM, your dashboard should include:
| Name | Contact Method | Interest Level | Last Follow-Up | Next Step | Notes |
|---|---|---|---|---|---|
| Alex | Warm | May 3 | Ask for questions | Curious but cautious | |
| Tia | Instagram DM | Cold | May 1 | Add value post | Saw video, hasn’t replied |
| John | Text | Consideration | April 29 | Send testimonial | Concerned about time |
This structure helps you prioritize time and conversations. Hot leads get more immediate attention. Cold leads are spaced out respectfully.
Pro Tip: Color-code your dashboard (green = ready, yellow = warming, red = paused).
🛠️ Tools to Support Your Plan
You don’t need tech overload, but a few tools can save you hours:
Trello/Notion — visual boards for follow-up stages
MailerLite/ConvertKit — automated email follow-ups
Project Broadcast — scalable texting with personalization
Google Calendar — daily follow-up blocks + task reminders
The best system is the one you’ll stick with. Start simple. Stay consistent.
📘 Real-Life Example
You meet Christina at a virtual networking event. She asks about your business, and you send her a short overview.
Day 1: Send video + text: “Let me know if it makes sense for you.”
Day 4: DM: “Did anything stand out to you in the video?”
Day 10: Email: “Here’s a quick story of someone similar to you…”
Day 18: Text: “Most people ask about [objection] — happy to share how I handled it.”
Day 27: Soft close: “If now’s not the time, that’s totally fine. Should I circle back in a month?”
That’s professional, persistent, and pressure-free. That’s a pro-level follow-up.
✅ Action Plan
Choose your follow-up platform: spreadsheet, CRM, or app
Set up a column for name, stage, last follow-up, next action
Start your 30-day calendar from the moment a lead receives info
Schedule recurring reminders to check in and update your dashboard
Aim to follow up with at least 3–5 people daily using the 4-week focus
Chapter 7: Follow-Up Scripts and Templates
By now, you understand the mindset, structure, and strategies that make follow-up work. But what about the exact words?
This chapter provides you with a collection of real-world, proven follow-up scripts you can use across email, text, and DMs — each designed to help you follow up with confidence and clarity, without sounding like a robot or a pitch machine.
Remember, scripts are not meant to be copied and pasted blindly. Instead, think of them as starting points — scaffolding you can build on with your tone, story, and intuition.
✉️ Email Follow-Up Scripts
Email #1: Warm Welcome / Curiosity Opener
Subject: Thought of you today…
Body:
Hi [First Name],
Hope your week is going well. I came across something recently that made me think of you — especially with what you shared about wanting more freedom and flexibility.
It’s a simple, low-pressure way to build additional income without doing the “salesy” stuff we all hate.
Totally no pressure, but would you be open to checking it out?
Warmly,
– Ted
Email #3: Share Value / What People Love
Subject: What people are loving about it…
Hey [First Name],
Just wanted to share three things people keep saying they love about this:
✅ It fits into an already busy schedule
✅ No awkward selling — just share a link and support
✅ Real people are seeing progress in weeks, not months
Final Soft Close Email
Subject: Should I close the loop?
Hi [First Name],
Haven’t heard back in a while, so I’ll assume the timing might be off — and that’s totally okay.
If the curiosity is still there, I’m happy to circle back or answer any lingering questions. Otherwise, I’ll step back and let you lead the timing.
Either way, wishing you continued success!
All the best,
– Ted
📱 Text Message Follow-Up Scripts
Day 1 – After Sending Info
Hey [Name], just sent the video over. It’s quick — less than 5 mins — and should answer most questions. Let me know when you get a chance to watch! 🙌
Day 3 – Soft Nudge
Hey [Name], just checking in — any part of the video stand out to you? No rush at all — happy to answer questions or point you in the right direction!
Day 7 – Address Common Objection
Totally get if it sounded too good to be true — I felt that too at first. What helped me was seeing the back-end support. Want me to send that?
Day 14 – Add Value
Just posted a quick testimonial from someone who started last month — would you like me to send it over?
Day 21 – Soft Exit
Hey [Name], I’ll pause here so I don’t clog your inbox. If the timing changes or you have questions, I’m always here. Appreciate you taking a look!
💬 DM Scripts (Instagram, Facebook, LinkedIn)
Initial Context Message
Hey [Name]! I saw you commented on that post about creating time freedom. Are you currently working on something, or just exploring?
Post-Info Follow-Up
Hey again! Just wanted to circle back — I know things can get hectic. Did anything in that info resonate or spark questions?
Objection Handling (Soft)
I totally get that it might feel different than what you’re used to. That’s what I loved most — it’s designed for real life, not just theory.
Happy to chat more if you’re curious.
Soft Exit (No Reply After 3 Messages)
Hey [Name], I’ll let this thread rest for now — no pressure at all. If you ever want to revisit the idea, I’m always happy to reconnect. All the best!
✍️ Message Style Tips
Whether email, text, or DM, keep these guidelines in mind:
| Element | Best Practices |
|---|---|
| Greeting | Always use their first name |
| Tone | Be conversational — like a friend, not a telemarketer |
| Length | 1–3 sentences for text/DM, 100–200 words for emails |
| CTA (Call to Action) | Ask one simple question (“Want me to resend it?”) |
| Energy | Curious, calm, and kind — never needy or robotic |
📘 Pro Tip: Script Library Organization
Create folders in your phone notes, CRM, or email platform to store categorized scripts. Here’s one way to organize:
“New Lead – Info Sent”
“Day 3 Nudge”
“Objection Handling”
“Success Story”
“Final Check-In”
Update regularly as you develop new language that feels more like you.
✅ Action Plan
Select 3 go-to follow-up scripts for each platform you use
Customize the greetings and closing to reflect your natural voice
Save them in a Notes app or CRM for quick access
Track which scripts get the most responses — and refine over time
- Remember:
The goal of every message is
conversation, not conversion
Conclusion: Your Confidence Multiplier
Let’s bring it all together.
Throughout this book, you’ve learned the strategies, systems, and scripts that transform follow-up from a dreaded chore into a professional advantage. You’ve seen how thoughtful follow-up builds trust, creates momentum, and ultimately leads to more conversions — not by pressure, but by presence.
But here’s what matters most: you don’t need to be the loudest, flashiest, or most experienced person in the room to succeed.
You simply need to be the one who keeps showing up.
📌 Why Follow-Up is a Leadership Skill
Most people fear rejection. They stop after one or two touchpoints. But those who truly lead — in business and in life — know that follow-up is more than sales. It’s service.
Following up says:
“I see you. I haven’t forgotten you. I believe in what I offer. And I believe in you.”
When you make follow-up part of your identity — not just your task list — you position yourself as a guide, not a pusher. As someone who leads conversations instead of chasing them.
This posture multiplies your influence.
🔁 Rejection is Redirection
Not everyone will say yes. Some won’t reply. Others will ghost you, hesitate, or walk away.
That’s okay.
Rejection is not the end — it’s redirection. It often means:
The timing isn’t right
They’re still processing
They’re not ready to invest in themselves
Don’t take silence personally. Don’t take “no” as a sign to stop.
Take it as feedback, not failure.
🧠 Mastery Comes from Repetition
Want to know the difference between amateurs and pros?
Amateurs dabble. Pros drill.
Mastering follow-up means repeating the fundamentals until they become second nature. You’re not reinventing the wheel with every message. You’re refining your rhythm. You’re developing your tone. You’re getting sharper, more relaxed, more effective.
Consistency creates confidence.
Confidence creates conversions.
And conversions create growth — in your business and in yourself.
🔥 Your Final Challenge
As you close this book, take these steps to truly activate what you’ve learned:
Pick 10 prospects right now. Review your last message to them.
Craft a fresh follow-up using posture, personalization, and presence.
Track what happens — opens, replies, feedback.
Adjust your tone, not your belief. You don’t need to get louder. You need to get clearer.
Repeat this rhythm every day — even if it’s just 15 minutes.
Do this for the next 30 days, and you will see results.
Not just in your sales.
But in your leadership.
In your consistency.
In your belief in yourself.
👋 Parting Words
You don’t need a million followers, a fancy funnel, or the perfect words.
You need a system. A story. And the willingness to show up one more time than everyone else.
Be the one who follows up.
Be the one who cares.
Be the one they remember.
That’s how confidence grows.
That’s how leaders are built.
That’s how businesses succeed.
You’ve got everything you need. Now go put it into motion.
To your success,
– Ted Hunter
Bibliography: Top Follow-Up Strategies and Resources
Email Follow-Up Strategies
How to Write a Follow-Up Email? (Examples & Templates)
A comprehensive guide on crafting effective follow-up emails, complete with examples and templates.
SalesHandyThe 2024 Guide for Follow-Up Email: Master the Art
Unlock the secrets of sending impactful follow-up emails with various templates tailored for different scenarios.
Alore.io15 Follow-up Email Templates Guaranteed to Get You More Sales
Discover effective email templates designed to boost your business communication and conversion rates.
TextMagic21 Tips & Strategies: How To Follow Up [+8 FREE Email Templates]
Learn 21 actionable tips and strategies for effective follow-ups, including eight free email templates.
OnePageCRMThe Best Cold Email Follow Up Sequences for 2024
A YouTube video detailing successful cold email follow-up sequences to enhance your outreach efforts.
Watch on YouTube
Text Message Follow-Up Strategies
Follow-up Text Messaging Best Practices [10 Templates]
Explore best practices for follow-up text messaging, complete with ten actionable templates.
Falkon SMS35 Follow-up Text Message Templates for Sales
A collection of 35 text message templates to engage prospects and boost sales conversions.
TextlineTop 70 Sample Text Messages to Engage Your Customers (2025)
Over 70 sample text messages designed to engage leads and enhance customer interactions.
SalesMessageClose More Sales in 2024 Using These Three SMS Strategies
Discover three powerful SMS strategies to close more sales effectively in 2024.
BeeTextingSMS Texting in 2024: Winning Strategies For Text Message Marketing
Learn winning strategies for SMS marketing to enhance your outreach and customer engagement.
BankingBridge
Direct Messaging (DM) Strategies
Social Media DM Marketing Can Skyrocket Business in 2024
Understand how leveraging social media DMs can significantly boost your business growth.
ReachOwlDM Automation: Secret Sauce to Social Media Success
Explore how automating your social media DMs can enhance customer satisfaction and drive growth.
VoiceflowInstagram has launched over 20 new DM features in recent months. This chart breaks them all down.
Stay updated with the latest Instagram DM features to optimize your direct messaging strategy.
Business Insider
Network Marketing Follow-Up Strategies
Follow Up Tips - How Many Times Should You Follow Up With Your Prospects Before Crossing Them Off Your List
Gain insights into the optimal number of follow-ups with prospects and what to communicate during each.
Tanya AlizaNetwork Marketing 10: Mastering the Follow Up: Closing Deals in Network Marketing
Learn techniques for successful follow-ups to close deals effectively in network marketing.
FasterCapitalExpert Network Marketing Tips For A Successful Career In 2024
Discover expert tips to build a successful career in network marketing, focusing on follow-up strategies.
TimesProNetwork Marketing Tips: December 15, 2024
A LinkedIn article offering practical network marketing tips, including effective follow-up techniques.
LinkedInBest Network Marketing Follow Up Tips
A YouTube video sharing top follow-up tips to convert more prospects in network marketing.
Watch on YouTube
General Follow-Up and Communication Strategies
8 Tips for Effective Email Outreach: Finding Success
<A guide offering eight essential tips for crafting effective email outreach that captures attention and drives action.
TechRadar
The Dos and Don'ts of Double Texting
An article discussing the etiquette of double texting, providing insights into effective follow-up communication.
Verywell Mind
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